Company News

Hair Care, Nail Art New at L’Oreal

"Advanced" collection, Colour Riche Nail Lingerie out now.

Tapping into the customized 3D nail effects trend, L’Oréal Paris recently rolled out Colour Riche Nail Lingerie ($8.95), said to create endless nail looks with one sticker. These 3D nail jewels in three different designs can be layered with any nail color for a sophisticated sparkle effect, according to the company.

The company also debuted the Advanced Haircare range. Designed to help American women change the life of their hair, this clinically-tested collection, on shelves now at mass retailers, consists of five tailored modules with shampoos, conditioners and hair treatments. L’Oreal Paris is encouraging women to adopt a three-step hair care routine – shampoo, condition and treat – to help hair look gorgeous,. said the compan, who is giving samples out on Facebook.


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